Best Seat PR-09/20/03

See Shell Baby Products, LLC
P.O. Box 7345
York, PA 17404
Phone: (717) 840-6414 / Fax: (801) 504-2355
sharonabend@worldnet.att.net

FOR IMMEDIATE RELEASE

“THE BEST SEAT IN THE HOUSE IS FOR YOUR BABY”

September is heralded as Baby Safety Month, but Sharon Abendschoen of York, Pennsylvania, thinks every day should be committed to baby safety. Blessed with two beautiful granddaughters and a third grandchild on the way, “Granna Sharon” is continually inspired to keep all babies as safe as possible.

The marketplace holds a cornucopia of products designed to keep our babies safe. Now Abendschoen brings a new and unique baby product virtually tantamount to all others. While manufacturers have been busy designing and marketing the infant carrier/car seat combination over the past decade, Abendschoen has been working tirelessly to bring her See Shell Baby Carrier to the marketplace.

Unlike the popular carrier/car seat combinations, the See Shell is not designed to be a car seat. The main purpose of the See Shell Baby Carrier is solely baby safety. Lightweight and user-friendly, this baby carrier sports a handle made from strong, yet lightweight, metal alloy, instead of the all-plastic ones seen in the car seat carriers currently on the market. Abendschoen leaves nothing to chance. “Every handle in the country is plastic connected with plastic hinges. The See Shell handle has a steel hinge. I feel confident with the baby in the See Shell Baby Carrier that the handle will not break off.” For added uniqueness, the five-position handlebar locks into place.

Abendschoen has poured thousands of dollars and thousands of hours into the product development and promotion of the See Shell Baby Carrier. Her resolve to baby safety, however, far exceeds any dollar and time amount she has dedicated to her invention’s genesis.

While the big manufacturers continue to push their travel “systems” for babies (which include the car seat/carrier combinations), they convince parents of the convenience of their products. Abendschoen does not see “convenience” as more desirable than safety. “Why do we think that ‘convenience’ should take the place of ensuring our babies’ safety? Why not keep the car seat separate and apart from the carrier function and use a carrier that is DEVOTED to just that?” she explains. A tragic consequence of the convenience marketing strategy, hundreds of babies have been injured, and some even killed, as a result from some of the carrier portions of these “systems” becoming dislodged in collisions, causing the babies to essentially “catapult” out of the car seat base. Further, the hollow, injection molded handles tend to develop hairline “cracks’ from repeated exposure to the UV rays of the sun during normal use, and these handles can suddenly break apart while people are carrying their babies about. This can sadly result in head trauma and severe injuries which otherwise could be prevented by use of the See Shell Baby Carrier.

The See Shell Baby Carrier easily combines, form, function, and fun. While fanciful toys dangle from the See Shell’s handlebar to delight its little travelers, it also acts as a protective roll bar in the unlikely event the baby excitedly upsets and turns over the See Shell while in use. The handle is also covered with a comfortable ¼ inch thick polyfoam sleeve for ease of carrying, thus greatly reducing the strain on your arms and back. The three-point seat belt secures the baby in place. Reversible seat pads, visors, and neck collars complete the look.

Abendschoen takes every aspect of her product seriously. On September 17, 2002, the See Shell Baby Carrier passed the Handle Integrity Test and other important portions of the latest ASTM Spec. F2050.01 for Hand Held Baby Carriers. This test was conducted by an independent testing lab: ACTS Testing Labs of Buffalo, NY. See Shell Baby Products LLC is now confident it can deliver the most TRULY safe infant carrier/feeding seat available today.

For more information, visit their website at www.babyseeshell.com or call See Shell Baby Products LLC at their toll free number 1-800-223-0689 (Code 88).